Our Prestige Selection contains some enticing pieces this year... perfect for a Christmas gift!

Christmas On Sale Items!

Get 25% Off All Tru-Diamonds Jewellery

January Sale! SAVE up to 60%

Get £20 Off All Orders! Valid for 7 Days Only!

Get £20 Off All Orders for a limited time only!

Get 25% Off All Orders on International Day for One Day Only!

Buy any item from our Mother's Day Collection and receive a second item at HALF PRICE!

Get 25% Off our Tru-Emerald Collection this St. Patrick's Day

Get 15% OFF All Orders for the month of April, as it is the month of Diamonds! Come celebrate with us, even if it isn't your birthday.

Get 25% Off All Pendants and Necklaces for 7 Days Only!

Get 40% Off Selected Royal Items for One Day Only!

Get 25% Off our Princess Cut Tru-Diamonds Jewellery in celebration of little Princess Charlotte's Birthday. This collection includes some of our top sellers! This offer is valid for One Day Only!

Get £30 Off Orders below £150 OR £50 Off Orders Over £150

Up to 50% Off selected Trilogy Items!

SAVE 25% on our Chelsea Flower Show Collection! This VIP offer is valid for 5 Days Only!

Save up to 45% on some of our top sellers in celebration of summer! This is a limited time offer.

Get £20 Off All Orders for 7 Days Only!

With Father's Day around the corner, we are providing a 25% discount on our Men's Jewellery range till the 19th of June. The perfect gift for him.

Get this VIP offer now where you can get our Heart ring at £49 and our Earrings at £39 including a free gift! This special offer is valid for a limited time only and expires on Monday 19 June!

Get our Horse Shoe Pendant and Earrings as a set for only £159 OR separately for only £99! Plus a free gift with all orders! This offer cannot be used in conjunction with any other offer and expires on Monday 26 June

Get 40% OFF all bracelets in celebration of the upcoming Wimbledon Tennis events!

Save Up to 75% on selected items in our Summer Sale! Expires 31 July 2017

Get up to 60% Off Selected Items in our Summer Holiday Collection! Offer valid for a limited time only!

Get £30 Off all orders valued up to £150! Offer valid for 20 Days only!

Get £50 Off all orders valued over £150! Offer Valid for 20 Days Only!

Get our Forever Yours Eternity Ring for £48 and our Tru-Sapphire Studs at £39, PLUS a Free Gift with all orders!

Get £20 Off All Orders! Enter Offer Code AFCELEB7 at basket to get the discount.

Get 30% Off all Pink Tru-Diamonds Jewellery plus a free gift with all orders during the month of October 2017.

Get 25% OFF items in our Magical Collection for 1 DAY ONLY! Including a Free Gift with all orders. Offer can only be redeemed with Offer Code AFH17

Get £50 Off All Orders Over £150 for a limited time only. This offer can only be redeemed with Offer Code AFCUS1750 at checkout.

Get £30 Off All Orders between £60 and £150. Offer Valid for Limited Time Only!

Get up to 50% OFF our selected Top Sellers this Christmas! Our selection includes a variety of jewellery items ranging from Rings, Earrings, Pendants, Necklaces and bracelets. The best gifts to give or own.

Get 25% OFF All Tru-Diamonds Jewellery for Black Friday! This VIP offer can only be redeemed with offer code AFBF17 at checkout! Valid from Wednesday 22 November till Tuesday 28 November 2017.

Get £50 OFF Orders valued at £150 and above.

Get a £20 discount on your order this Festive Season

This Voucher Code provides a £15 discount on your order this Christmas season!

Get this stunning replica of Meghan's Royal Engagement Ring for only £75! Offer valid for a limited time only.

Get this stunning replica of Meghan's Royal Engagement Ring for only £75! Offer valid for a limited time only.

Get £50 OFF Orders valued at £150 and above.

Get a £20 discount on your order this Festive Season

This Voucher Code provides a £15 discount on your order this Christmas season!

Get up to 50% OFF our selected Top Sellers this Christmas! Our selection includes a variety of jewellery items ranging from Rings, Earrings, Pendants, Necklaces and bracelets. The best gifts to give or own.

Get £50 Off All Orders Over £150 for a limited time only. This offer can only be redeemed with Offer Code AFCUS1750 at checkout.

Get £30 Off All Orders between £60 and £150. Offer Valid for Limited Time Only!

Get up to 75% Off on Selected Items during the month of January! Enter Offer Code AF1801 at checkout to redeem this offer.

Our Valentine's Day Promotion is live with beautiful items at amazing discounts! Now your customers can browse a selection of Valentine's Pendants available at £69 each!

This £10 Voucher will be live and available during the year of 2018! Get £10 Off all orders!

Mother's Day Specials from only £69! INCLUDING a handbag holder absolutely FREE!

Get this stunning replica of Meghan's Royal Engagement Ring for only £75! Offer valid for a limited time only.

Get 15% Off All Orders with a set of Solitaire Stud Earrings (while stocks last) absolutely free! Can only be claimed with Offer Code AFCELEB8 at checkout.

Get 25% OFF All Orders this International Women's Day!

Get 25% OFF our Tru-Emerald Jewellery Collection PLUS a Free Clover Pendant with Orders Over £150!

Get a 2 ct. t.w. Trilogy Ring at £48! Add matching Teardrop Earrings at £39 when bought with the ring including FREE Shipping!

Get £50 Off Orders Over £150. Offer Applies on already discounted items on website only.

Get £30 OFF Orders up to £150. Offer applies on already discounted items on website only.

Get a 2 ct. t.w. Trilogy Ring at £48! Add matching Teardrop Earrings at £39 when bought with the ring including FREE Shipping!

Get 15% Off All Orders with a set of Solitaire Stud Earrings (while stocks last) absolutely free! Can only be claimed with Offer Code AFCELEB8 at checkout.

Summer Sale! Get Up to 75% OFF selected items! Special Prices can only be redeemed with Offer Code AF1807 at checkout or over the phone. Hurry! Sale Ends 31 July 2018!

Get one of our beautiful Eternity Rings for only £48! As well as our Droplet Earrings at £39 when bought with another item at £39 including a FREE Gift with all orders!

Get 10% Off Engagement Rings when entering offer code AFENGAGE18 at checkout.

Get this stunning replica of Princess Eugenie's Engagement Ring at Only £75! Offer Valid till 31 December 2018! Quote Offer Code AFEUG18 at checkout.

Get 25% Off All Orders this Black Friday! Offer can only be redeemed with code AFBF18 at checkout. Offer strictly expires on Monday 26 November 2018 at midnight.

Our January Sale provides a selection of stunning jewellery at 75% Off! This Offer is only valid till midnight 31 January 2019.

Get 15% off your order including a Free Set of Stud Earrings! Offer can only be redeemed at checkout with offer code AFCELEB19

Get 25% Off Your Order in celebration of International Women's Day! This offer is valid for the month of March 2019 only.

Big savings on a selection of jewellery items in celebration of Mother's Day! Such as items on offer at £69, a Gold Clad Solitaire Pendant at £39 when bought with another item and a FREE handbag holder with all orders! These offers can only be claimed when entering offer code AFMUM19 at checkout. Offers available for a limited time only!

In celebration of St. Patrick's Day, get 25% off our Tru-Emerald Jewelllery! This offer can only be claimed with offer code AFSP19 at checkout.

Get £50 off orders valued over £150 when quoting offer code AFCUS1950 at checkout.

Get £30 off order values over £100 when quoting offer code AFCUS1930 at checkout.

Get £50 off orders valued over £150 when quoting offer code AFCUS1950 at checkout.

Get £30 off order values over £100 when quoting offer code AFCUS1930 at checkout.

Get 15% off your order including a Free Set of Stud Earrings! Offer can only be redeemed at checkout with offer code AFCELEB19

Get £50 off orders valued over £150 when quoting offer code AFCUS1950 at checkout.

Get £30 off order values over £100 when quoting offer code AFCUS1930 at checkout.

Get 15% off your order including a Free Set of Stud Earrings! Offer can only be redeemed at checkout with offer code AFCELEB19

Get our ever popular Gala Event Ring for only £48! The 4 ct. t.w. Stud Earrings are also on offer at £39 when bought with ring, and customers will get a free jewellery cleaner with their order.

Get these stunning floral and garden inspired at Half Price! Offer can only be claimed with offer code AFCF19 at checkout.

Get Meghan's Engagement And Aquamarine Heirloom Replica Rings at Half Price! Offer can only be claimed when quoting offer code AFMEG19 at checkout.

Princess Cut Jewellery on offer at Half Price when quoting offer code AFP19 at checkout.

Get these stunning floral and garden inspired at Half Price! Offer can only be claimed with offer code AFCF19 at checkout.

Get Meghan's Engagement And Aquamarine Heirloom Replica Rings at Half Price! Offer can only be claimed when quoting offer code AFMEG19 at checkout.

Princess Cut Jewellery on offer at Half Price when quoting offer code AFP19 at checkout.

Get our ever popular Gala Event Ring for only £48! The 4 ct. t.w. Stud Earrings are also on offer at £39 when bought with ring, and customers will get a free jewellery cleaner with their order.

Get £50 off orders valued over £150 when quoting offer code AFCUS1950 at checkout.

Get £30 off order values over £100 when quoting offer code AFCUS1930 at checkout.

Get 15% off your order including a Free Set of Stud Earrings! Offer can only be redeemed at checkout with offer code AFCELEB19

Get these stunning floral and garden inspired at Half Price! Offer can only be claimed with offer code AFCF19 at checkout.

Get Meghan's Engagement And Aquamarine Heirloom Replica Rings at Half Price! Offer can only be claimed when quoting offer code AFMEG19 at checkout.

Princess Cut Jewellery on offer at Half Price when quoting offer code AFP19 at checkout.

Get our ever popular Gala Event Ring for only £48! The 4 ct. t.w. Stud Earrings are also on offer at £39 when bought with ring, and customers will get a free jewellery cleaner with their order.

Get £50 off orders valued over £150 when quoting offer code AFCUS1950 at checkout.

Get £30 off order values over £100 when quoting offer code AFCUS1930 at checkout.

Get 15% off your order including a Free Set of Stud Earrings! Offer can only be redeemed at checkout with offer code AFCELEB19

Celebrate Wimbledon 2019 with 50% Off Bracelets during the month of July!

Let your customers indulge themselves with these stunning pieces up to 75% OFF for our Summer Sale.

Get £10 Off Order Values (Over £50)

Get £10 Off Order Values (Over £50)

Get these stunning floral and garden inspired at Half Price! Offer can only be claimed with offer code AFCF19 at checkout.

Get Meghan's Engagement And Aquamarine Heirloom Replica Rings at Half Price! Offer can only be claimed when quoting offer code AFMEG19 at checkout.

Princess Cut Jewellery on offer at Half Price when quoting offer code AFP19 at checkout.

Get our ever popular Gala Event Ring for only £48! The 4 ct. t.w. Stud Earrings are also on offer at £39 when bought with ring, and customers will get a free jewellery cleaner with their order.

Get £50 off orders valued over £150 when quoting offer code AFCUS1950 at checkout.

Get £30 off order values over £100 when quoting offer code AFCUS1930 at checkout.

Get 15% off your order including a Free Set of Stud Earrings! Offer can only be redeemed at checkout with offer code AFCELEB19

Get 10% Off All Eternally-Tru Engagement Rings when quoting offer code AFENGAGE19.

Get 25% Off our Magical Tru-Diamonds Collection PLUS a jewellery cleaning spray absolutely FREE! Redeem this offer when quoting Offer Code AFH19. Valid for the month of October.

For the month of October, customers can get ALL Pink Tru-Diamonds at a 30% discount PLUS a jewellery cleaning spray absolutely FREE!

Get 10% Off All Eternally-Tru Engagement Rings when quoting offer code AFENGAGE19.

Get £10 Off Order Values (Over £50)

Get Meghan's Engagement And Aquamarine Heirloom Replica Rings at Half Price! Offer can only be claimed when quoting offer code AFMEG19 at checkout.

Princess Cut Jewellery on offer at Half Price when quoting offer code AFP19 at checkout.

Get our ever popular Gala Event Ring for only £48! The 4 ct. t.w. Stud Earrings are also on offer at £39 when bought with ring, and customers will get a free jewellery cleaner with their order.

Get £50 off orders valued over £150 when quoting offer code AFCUS1950 at checkout.

Get £30 off order values over £100 when quoting offer code AFCUS1930 at checkout.

Get 15% off your order including a Free Set of Stud Earrings! Offer can only be redeemed at checkout with offer code AFCELEB19

Eternity Ring for ONLY £48! Plus beautiful Solitaire Drop Earrings for only £39 when bought with the ring INCLUDING a jewellery cleaning spray FREE with your order! Quote offer code AFETY19 at checkout to redeem this offer.

£20 Off All Orders Over £80 when quoting offer code AFX1920. Valid till End 2019.

£15 Off All Orders quoting offer code AFX1915. Valid for a limited time only.

50% Off Black Friday Specials are now LIVE on our Tru-Diamonds UK website plus FREE shipping with orders over £100! Enter offer code AWFRIDAY19GB at checkout to redeem this offer.

Up to 75% Off Jewellery! Valid this month only!